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SMARTCall offers excellent insight generation.

Our in-depth telephone approach – often with on-line prompt material – produces a rich understanding of what audiences really think about brands, products and communications.

Our elite team of experienced interviewers, many with business backgrounds, is highly skilled at both obtaining access to, and eliciting opinions from, senior business people, global opinion formers and niche consumers. We employ a mix of predetermined questions agreed with our client, but, just as importantly, pro-active
intelligent probing.

Deliverables include detailed transcripts (in English) and full recordings (with respondent permission); as well as full debriefings when required.

SMARTCall is available in the UK and most international markets.