RSM Market Research are experts at interviewing business audiences.
We understand the most effective and appropriate ways to speak to business audiences and we have a first class dedicated B2B interviewing team.
We are able to advise on effective study design for business studies – appropriate method, questionnaire duration, maximising response rate, the impact of incidence, etc. – but we also understand that it is the deployment of a skilled, well-briefed, interviewing team that is often critical to the successful outcome of B2B research.
That is why our UK and international CATI teams comprise experienced articulate interviewers – some of whom are ex-business professionals – capable of talking to business personnel in the language they expect.
We also offer effective B2B surveys using on-line and mobile approaches – usually where customer records can be used – and we believe it is an important part of our role to explain the up and downsides of using different methods in specific circumstances.
Our CATI and SMARTCall teams are particularly well regarded for being able to interview C-suite and other senior business leaders effectively.
Some of world’s largest brands trust our team to represent them credibly when interviewing their major accounts