We are experts at researching audiences that other agencies cannot reach.
For more than twenty years we have been researching C-suite business leaders, opinion formers, and high net worth consumers in the UK and around the world.
Hard to reach audiences are hard to reach for a reason – their views matter and are in demand – and we understand it is important to only approach such audiences in the correct manner. We’re able to advise on what will and will not work to ensure that your brand (or your client’s brand) is only enhanced in the eyes of the CEO, MP or analyst being interviewed. For instance a compelling rationale for participation, appropriate questions, and some feedback on findings are all often important.
We also employ only the highest calibre interviewers to approach hard to reach audiences – essential for both obtaining engagement and achieving high quality responses. Our UK and international teams include experienced articulate interviewers – some of whom are ex-business professionals – used to talking to senior business personnel in the language they expect.
Some of the world’s largest brands trust our team to interview their most senior customers and the opinion formers who influence their reputation.