We have undertaken hundreds of thousands of interviews with IT professionals.
IT is an area of vertical sector expertise. We work directly with major IT and Internet companies as well as researching the IT sector for other agencies and IT consultants. Our team is well versed in IT matters and is successful at achieving interviews with this heavily researched target audience.
We undertake a wide range of IT research – brand, customer, concept testing, IT audits, marketing communications – and in doing so have researched a wide range of IT products and services – networks
(WAN, LAN, MPLS, etc), hardware (PCs, monitors, laptops, printers), software (operating systems, bespoke applications) and customer support (helplines, on-line support, etc).
Our IT research covers the UK and a wide range of international markets, using CATI, web and mobile methods.