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Some of the world’s leading brands count on us to provide business insight that helps their continued innovation and success. As do a number of major public sector organisations. Why do they trust us with some of their most important research needs?

Fundamentally it is due to our intelligent approach to designing and interpreting research and immersing ourselves in our client’s requirements and business.

We believe that many insight objectives are most effectively met by an agency which understands the client and tailors an intelligent approach to its needs. This is why we have successfully developed longstanding relationships with major clients.

Of course we have expertise in a range of disciplines – including brand, communications, reputation, customer, concept and product development, market sizing, pricing – and are skilled in employing numerous analytical tools but we know that it is shrewd design and astute recommendations that deliver real business improvement.

Critical RSM has been delivering business insight for 25 years and each of our senior insight team has a minimum of ten years’ experience, regularly reporting up to board level.